Tuesday 8 May 2012

Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media productions?
In the process of making our opening to a thriller, our group the thriller genre as a whole and analyse various films so that we would gather a greater understanding to the genre itself. From this we gathered the key elements as to what techniques and conventions are typically found in a thriller film for example tension and suspense. we took this into great consideration for when it came to the four techniques used in the thriller genre, these consist of - Mise-en-scene, editing, camera angles/shots, sound, so due this this we focused on these aspects in great detail.


There were two main conventions which we concentrated on to create the best possible opening to a thriller and these where sound and the editing of the piece. Both of these proved to be key as to what we did next for each part of what we would choose to do. the sound of the piece had to fit in with the shots so that it could set the atmosphere of that particular shot. This would help the audience connect more to the opening and want to know more about what is going on within this showing and hopefully if done right wanting to see more and grabbing that edge of the seat effect which some films can have on people. For the Non-diegetic sound track we had researched for what makes a tension building music and we found that orchestral music was one on the most popular used and was because how successful it was a building up the suspense to something which can be important given in many circumstances. After finding our soundtrack we would then have to fit it in with the various shots in which we had collected from our days of filming. we found that with using windows movie maker it lacked the effects which we wished to produced for our film opening and therefore we had to move to imovie to allow the full potential of our piece to come out and get that cutting edge look. This helped us to show difference in shots as we was able to give different perspectives to various shots for example some POV shots which we captured had a gloom effect to show that where it was set it dark and not the best conditions to be walking in, with this given we felt it would given the audience what he is going though and build up tension as its un-clear as to what may happen.


2. How does your media product represent particular social groups?
Our piece when it came to mapping out never had the intention of having a target social group and it was never the  intention to do so. however with saying this there is a possibility which can suggest to certain audiences there is some aspect to the film which can suggest otherwise, for example the way are characters are dressed could in some case suggest to the older generations that it is intended for the younger generation as you are given a character in a full track suit and with that you think of the stereo typical 'youths'.


3. What type of media institution might distribute your media product and why?




Due to our film being independent and not having a large budget which a normal hollywood film would we wouldn't choose a big mainstream company for example Warner brothers. so for these reason it would be more realistic for us to go with a label which gives small budget films the chance. Revolver Entertainment would be perfect for this as they have produced many films at a high quality and on time delivery for when it is to be released and that's despite the lack of funds.


4. Who would be the audience of your media product?
Considering the British board of film classification (BBFC) i would say our film would be the rating of a '15' this meaning that people below the age of 15 aren't allowed to view the context of the film but any ages which are above this guildline can. The reasons for this would be that the rules of a 12/12A state that any violence should be dwell on in detail but with our opening suggesting an act of violence is going to occur and has the dramatic build up to this it does fit in with so therefore this is why it would be best suited in this area. however with the rating being set high it does mean that it will make that target audience will be of a smaller size. This shouldn't be a dramatic effect on the viewing of the film any way as the jump from 12+ to 15+ isn't big as to 15+ to 18+ as it closes of the whole younger generations and can lower the viewing rate by quite a bit.


5. How did you attract/address your audience?
With the development of Web 2.0 and other technology's the way to attract different audiences has changed a great deal. for example if i had the target market of the younger generation it would be best to advertise through the internet and upload the trailer onto a social networking site as this opens up a wide range of an audience not only the one which we want in particular because of how popular the sites are becoming (facebook). The best thing for a thriller would be to list it on IMDB as this site is well known for its massive database of films with detailed content and ratings from the public. Putting it on imdb would allow are audiences to view pictures of our thriller content, actors, covers, director and pretty much everything they will want to know as well as other links which will take them to a certain actors personal page or if they wish to view ratings and comments they can do so and see what others think of it before they decide themselves to go and see the film. Another way to get awareness out for our film would to advertise on the television, as this is already a worldwide used product. however advertising on the correct channel is key as you wouldn't want to advertise a thriller on a channel which is only suitable for kids. So are thriller would be best suited if it was advertise on a channel which is solely meant for film, for example film four, sky movies etc. this way we will be able to target the audience which we want to grab for our thriller and word would be sure to get out as it starts to become a lot more aware and known.

6. What have you learnt about technologies from the process of constructing this product?
Our group while in the process of contructing our final piece had to come to gribs with the use of different technologies. for example with the editing software we was able to contruct our piece without having to film in cronilogical order meaning that we could come back to any part of our project if we had to at anytime. This proved a very useful tool as we experiance that we was going to have to redo certain shots as we may have wanted it to have a look for a different angle or simple becuase we wanted as much shots to play with when it came down to the final stages of editing. howeverone of the most important technologys is probably the internet as this is worldwidly used and there are many possible advertisement opertunies as well as have it published on a site, for example facebook, my space, twitter are all social networking sites and these are used world wide, facebook alone already has over 500,000 users and for us to put our film up there for others to view would really help with the feedback which we need. with the development of web 2.0 it helped us in more ways than we could have hoped for. with us being able to research everything which we would have been needing through out our production process and we could take on board what we would research and put it into account on the final piece. Youtube itself has been a very importanat site for our thriller opening as it allows us to get our video on a site in which we can also follow with behide the scenes footage is people wished to see more and an overview background on how we came to the finished product.

The camera we used was a Kodak Playsport HD which a a picture quality of 1080p, this was the best quality camera which we had access to and work wonders for when using it. With this high quality camera it really help with getting those all importanat shots especially when it came to getting the charaters emotions and facial expressions for certain scenes/shots.

when it came to editing the final piece Dan was the one that did this, the software we used was imovie 09 on a mac computer. reasons for using the perticular software was due to the many effects it offered that offer software we had access to lacked. for example the speeding of a shot, we was able to make a shot a speed which would be right for a certain part. With this it became a major role with the final piece and many of our shots benefited from this. One of these were the running of the shadow towards Tom in the film opening we recorded in walking along a path and when it came to editing we was able to set it to a speed which we thought would fit.

7. looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
In my opinionour group benefited greatly for the continuity piece, as it opened our eyes as to how much work will be needed and put into our final piece. with the process of our continuity piece we had the lack of research and planning for when we came to film, so it was mor like go and with no aim and real idea on what we was going to film. Which made the piece suffer on detail and that professional look. From this we knew that we had to act fast if we wanted our main piece to be a success so we had set out to looking at all type of thriller films to allow us the insite and get in the mind set for what we was going to produce. each step we took in this process got us a step closer to that all important final piece, however we did come across someof the same problems which we did we our continuity piece. For example we we was coming up to our day of filming we still did n't have a storyboard draw out so that we would have a bases so we knew what we would be filming, this same thing again appeared up when it came near the filming date of our piece. To resolve this we came as a group and gathered the idea and came up with shots in which we would show the true colours of the production. What also helped us along with making our final piece was how we edited our two pieces. With our continuity piece we used windows movie maker which was great at the time for what we wanted to use it fo but it lacked the level of editing which we wanted/needed for our thriller piece, after taking this onto account we decided that the best way forward was to use a much more up to date software and we choose imovie, this proved to be perfect for what we wanted, as it provided all the key elements which we wanted to produce our thriller with which windows movie maker didnt have to offer. Despite all of the problems which we came across with all of the research which we prduced and the new skills which we picked up from making our contiuity it really did make a difference for when we came to make our thriller. With it we managed to get the on the edge of your seat effect and we know this from feedback which we have recieved from viewers of our film. As a whole i feel that our piece did benefit greatly from our continuity as we was alot more focused on the production (sound, editing, research etc) This seemed to have paid of as we are very proud of what we managed to make.

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